Status: Registration Closed
Registration period closes Thursday, November 09, 2017
A current student ambassador will bring you to class with them and also treat you to coffee as part of your visit to share their experience as a Kogod student and answer any questions you have.
Course Description: This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and non profit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools.