Event Summary

Observe a class: Research for Strategic Communication

Thursday, November 16, 2017
5:30 PM - 8:00 PM
Registration period closes Tuesday, November 14, 2017

Professors Molly O'Rourke and Adam Rosenblatt invite prospective students to join their class Research for Strategic Communication on Thursday Nights in the McKinley Building, from 5:30 - 8:00 PM, during the Fall 2017 semester.

Research for Strategic Communication is an introduction to quantitative and qualitative research methods in communication. Students use research for program management, planning, diagnosing, and evaluating public relations programs. Includes development of theoretical rationales and research questions; measurement; sampling; survey and experimental design, content analysis, focus groups and in-depth interviews, data analysis techniques, interpretation of results, and emerging trends in research.

Location is TBA. Space is limited, so please only sign-up for one class per semester.

If you require special accommodations, please email GradComm@american.edu, at least five days before the event, and let us know what accommodations you require.